The Magic of Disney Animation, Animation attraction at Walt Disney World Resort, Florida

The Magic of Disney Animation was an attraction at Disney's Hollywood Studios featuring multiple interactive stations focused on animation. The experience combined drawing workshops, film screenings, and character interactions all in one themed space.

The Magic of Disney Animation opened with Disney-MGM Studios on May 1, 1989, designed by Bob Rogers and BRC Imagination Arts. It housed Walt Disney Feature Animation Florida, whose artists worked on The Little Mermaid, Beauty and the Beast and Lilo & Stitch. The studio closed in January 2004 and the attraction was reduced to an exhibition before closing on July 12, 2015; the building then housed Star Wars Launch Bay.

The forecourt holds handprints of Disney animators Marc Davis, Ken Anderson, Ken O'Connor, Ollie Johnston, Frank Thomas and Ward Kimball, all dated May 1, 1989. Inside, the Animation Academy let guests draw Disney characters under an animator's guidance, and the showroom animator explained character design with Mushu from Mulan.

The attraction closed on 12 July 2015, and the building then housed Star Wars Launch Bay from December 2015. A reopening was announced for 14 September 2026, with the facade rebuilt to resemble the Roy E. Disney Animation Building in Burbank. Check current operating status before planning a visit.

A standout feature was watching actual Disney animators at work through glass-walled studios creating sequences for films in production. This behind-the-scenes view offered visitors a rare look at the real artistry and problem-solving that went into making animated movies.