Broadway at the Beach, shopping mall in South Carolina, United States
Broadway at the Beach is an open-air shopping and entertainment complex in Myrtle Beach, South Carolina, built around a central lake. The site brings together dozens of shops, restaurants, bars, and leisure attractions connected by wide outdoor walkways.
The complex opened in 1995, during a period when Myrtle Beach was growing fast as a vacation destination on the East Coast. Over the following years, new sections, restaurants, and attractions were added, turning the original layout into something considerably larger.
The name borrows from the famous New York street, giving the place a hint of city energy in a beach town. Families and groups tend to gather around the central lake in the evening, when the outdoor restaurants fill up and the lights come on over the water.
The site covers a lot of ground, so comfortable shoes and extra time are worth planning for, especially if you want to explore all the sections around the lake. Shaded seating areas near the water offer a good place to rest between stops.
The central lake is not just decorative: visitors can rent paddleboats and ride around it, which gives the place a feel closer to an amusement park than a typical shopping center. This detail is easy to miss if you arrive focused on the shops.
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