J-Museum, Sports museum at Allianz Stadium, Turin, Italy.
The J-Museum is a sports museum inside Allianz Stadium dedicated to football heritage. Its collection includes trophies, old photographs, jerseys, and equipment from matches and players spanning the team's history.
The museum opened in 2012 to mark the 115th anniversary of the football club. It was created as a record of how this team has developed within Italian and European football over time.
The space shows how Juventus shaped Italian football culture and the role its players held in the sport nationally. Visitors experience the story of a team that has been connected to the nation for generations.
The museum is located directly inside the stadium and is open most days of the week, with longer hours on weekends. Guided tours are offered in several languages to help visitors understand the displays.
One section focuses on major titles and displays all the major trophies the team has won in national competitions and at European level. This gives visitors a sense of the sporting achievements accomplished over many decades.
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