ABBA: The Museum, Interactive music museum in Djurgården, Sweden
This museum in Djurgården is dedicated to a legendary Swedish pop quartet and displays stage costumes, personal belongings, and footage from live concerts. The exhibition uses modern media technology to guide visitors through interviews and interactive displays that bring the artists' story to life.
Founders Ulf Westman and Ewa Wigenheim-Westman announced plans in 2006, inspired by Liverpool's Beatles museum, for a venue in Stockholm's harbour to open in 2008. Financial problems ended that project in 2009, and the building became Fotografiska. New plans were announced on 3 October 2012, and the museum opened on 7 May 2013 with Anni-Frid Lyngstad, Benny Andersson and Björn Ulvaeus present.
The museum's name plays on ABBA's 1976 hit "Ring Ring": a telephone near the start of the exhibition is answered only by the four former members, who call at irregular intervals to talk with whoever happens to be there. Elsewhere visitors sing and dance to the band's songs at interactive stations, and the audio guide was written by Catherine Johnson, screenwriter of Mamma Mia!.
The museum is easy to reach by public transit: trams, buses, and ferries all serve the island location. Plan to spend time exploring the interactive exhibits, as they invite you to stop and engage rather than simply walk through.
Near the start of the exhibition hangs the "Ring Ring" telephone, named after ABBA's 1973 song. Only the four former members know its number, and they call at irregular intervals to talk with whoever happens to be standing there. The line is not a recording: a visitor can pick up and speak with Anni-Frid, Benny, Björn or Agnetha.
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