Pleasure Beach Resort, Amusement park in Blackpool, United Kingdom.

Pleasure Beach Resort is an amusement park in Blackpool, England, stretching along the southern coastline of the seaside town on grounds that contain roller coasters, water attractions and themed areas. The site consists of several zones, including a boardwalk section with carousels from the early days and modern sections with high-speed rides and interactive attractions.

William Bean and John Outhwaite founded the site in 1896, drawing inspiration from American pleasure grounds to create a seafront location with mechanical rides. The operation expanded over the decades, adding wooden and steel coasters that changed the skyline of the shoreline.

The park stages the long-running ice show Hot Ice, a tradition of the Pleasure Beach calendar. It also hosts other live shows alongside its rides, and since 2009 charges an entrance fee rather than the older pay-per-ride system. Founder William George Bean wanted a park where adults feel like children again.

Visitors reach the site from the promenade, with the main entrance located on Ocean Boulevard and several access points distributed along the southern shoreline. Arriving on weekdays outside school holidays tends to offer shorter waiting times and easier access to most rides.

The park's 1999 virtual recreation appeared in the computer game RollerCoaster Tycoon, letting players build and run a digital version of Pleasure Beach. The real park keeps four wooden roller coasters, the largest such collection in the United Kingdom: Big Dipper, Blue Flyer, Grand National and Nickelodeon Streak.