750 Seventh Avenue

750 Seventh Avenue is a 36-story black glass tower with an asymmetrical pinnacle that rises along Seventh Avenue in Midtown Manhattan. The facade features illuminated corporate signage and etched-glass panels that create visual depth across the structure's surface.

The structure was completed in 1989, replacing the Rivoli Theatre that previously stood on the site. Morgan Stanley's investment in the early 1990s provided the financial stability that transformed it into a major commercial property.

The building reflects how postmodern design shaped corporate architecture in the 1980s, with its use of glass and geometric forms creating a distinct visual character on Seventh Avenue. Its dark facade and angular profile became part of Manhattan's commercial landscape vocabulary during that era.

The building is located two blocks north of Times Square and provides access to multiple subway lines serving commuters and visitors alike. The surrounding area offers restaurants, retail shops, and various services within easy walking distance.

The spiral setback configuration combined with etched-glass panels by artist Thomas Emerson produces shifting visual effects depending on viewing angle and lighting conditions throughout the day. These design details create a dynamic appearance as you move along different positions on Seventh Avenue.

Location: Manhattan

Inception: 1989

Architects: Roche-Dinkeloo

Official opening: 1989

Architectural style: postmodern architecture

Floors above the ground: 36

GPS coordinates: 40.76083,-73.98389

Latest update: December 8, 2025 19:41