Strand Theatre, Movie palace in Times Square, Manhattan, US
The Strand Theatre at 1579 Broadway occupied the northwest corner of 47th Street, featuring a grand architectural design by Thomas W. Lamb in 1914.
Mitchell and Moe Mark invested one million dollars to construct this pioneering establishment, which became the first large-scale theater dedicated exclusively to motion pictures.
Samuel 'Roxy' Rothafel developed innovative presentation methods at the Strand Theatre before implementing similar techniques at the Capitol and Roxy venues in New York.
The theater underwent modifications in 1968, dividing into three separate screening spaces: the Warner Cinerama, the Penthouse Theatre, and the Cine Orleans.
Multiple films premiered at this location, including Captain Blood in 1935, before its demolition in 1987 to accommodate the Morgan Stanley Building construction.
Location: Manhattan
Address: 1579 Broadway, New York, NY 10036
GPS coordinates: 40.75970,-73.98530
Latest update: May 21, 2025 13:15
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