1552 Broadway, Commercial building in Times Square, US
1552 Broadway is a commercial building at Times Square featuring limestone and marble with polished details and white statues set in gold niches. The structure combines three original buildings into a 30,000-square-foot retail complex with modern elevators and destination dispatch technology.
Dating from 1926, it housed the I. Miller shoe store that supplied footwear to stage performers throughout New York's entertainment world. This location was crucial as a supplier to the city's theater and performance industry.
Four statues on the 46th Street side show actresses Ethel Barrymore, Marilyn Miller, Mary Pickford, and Rosa Ponselle in roles they made famous. These figures shape the streetscape and connect the building to New York's entertainment world.
The building sits in a busy area with good transit access via several nearby subway stations. The modernized interior with multiple levels makes it easy to navigate through the retail spaces.
The Broadway facade displays digital billboards that continue a tradition beginning with Domino Sugar advertisements in 1910. This ongoing use for advertising makes the spot a window into changing visual communication in the city.
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