Torre Phelps, Office building in Los Caobos district, Caracas, Venezuela.
Torre Phelps is an office building with 30 floors that rises about 100 meters (328 feet) near Plaza Venezuela in central Caracas. The tower consists entirely of office spaces distributed across its height, making it a prominent part of the city's commercial district.
Construction began in 1965 and was completed in 1968, representing a period of architectural progress in Caracas. The tower's completion marked the city's modernization efforts during a time of economic growth.
The rooftop has displayed different commercial signs over the decades, from Phillips to Marlboro, reflecting shifts in Venezuelan advertising and consumer culture. These rotating advertisements marked the changing face of the city's commercial landscape.
The building is centrally located near Plaza Venezuela, making it easy to find and observe from the surrounding area. As an office building, public access inside is limited, so visitors typically view it from the street or nearby public spaces.
A large Nescafe cup was installed on the roof in 2004 but removed in 2010 due to concerns about structural stability during earthquakes. This temporary advertisement became a memorable landmark for many visitors to Caracas during its six years in place.
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