Pepsi-Cola sign, Neon billboard in Long Island City, Queens, United States
The Pepsi-Cola sign stands 60 feet tall and 120 feet wide, featuring a 50-foot bottle design along the East River waterfront.
Built in 1940 as New York state's longest electric sign, the structure originally crowned the Pepsi-Cola bottling plant until its relocation in 2003.
The sign earned New York City Landmark status in 2016, marking the transformation of commercial advertising into a recognized element of urban heritage.
Visitors can view the illuminated sign from Gantry Plaza State Park or across the East River in Manhattan during day and night hours.
During the December 1992 nor'easter, the original structure nearly collapsed, leading to a complete reconstruction by Artkraft Strauss Sign Corporation in 1993.
Location: Queens
Inception: August 30, 1940
Made from material: aluminium
GPS coordinates: 40.74750,-73.95778
Latest update: May 27, 2025 11:43
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