Its Beach

Its Beach is a public beach in Santa Cruz featuring a wide sandy shore with cliffs that frame views of the Pacific Ocean. The shoreline supports various marine life and activities for visitors of different interests.

The beach took its name from the nearby Santa Cruz Lighthouse, which began guiding ships along the California coast in 1869. The area later became a destination for recreation and water sports as the region developed.

The name comes from its location near the Santa Cruz Lighthouse, and the beach draws surfers, swimmers, and photographers who take advantage of the open views and natural setting.

The beach operates from 8:00 AM to 5:00 PM daily with restrooms, showers, and parking available nearby. Visitors should check tide times before going and wear sturdy footwear, as paths to the cliffs can be steep and rocky.

Dogs are allowed on this beach during the day, making it one of the few beaches in Santa Cruz where leashed pets can freely enjoy the shoreline. This policy attracts many dog owners looking for a safe place to walk their animals.

Location: Santa Cruz

Address: Santa Cruz, CA 95060, USA

Opening Hours: Monday-Sunday 08:00-17:00

Phone: +18314292850

Website: https://parks.ca.gov/?page_id=550

GPS coordinates: 36.95163,-122.02766

Latest update: December 11, 2025 18:09