NOI by Paulo Airaudo, Two Michelin-starred Italian restaurant in Central, Hong Kong.
NOI is a two Michelin-starred Italian restaurant located on the 45th floor of a high-rise building in Central Hong Kong. The main dining room seats 22 guests, while a casual lounge area offers city views for those who arrive early or linger after their meal.
Chef Paulo Airaudo earned two Michelin stars at La Bottega in San Sebastian before opening NOI as his flagship Asian restaurant in November 2022. This venture marked his expansion into a new dining market.
The name NOI means "we" in Italian and reflects the chef's approach of blending Italian culinary traditions with Japanese seafood. Diners experience this fusion with each course they taste.
The restaurant operates Monday and Thursday through Sunday from 6 PM to 11 PM and requires advance reservations. Book by phone or WhatsApp to secure your table ahead of time.
The restaurant presents a rotating omakase-style menu that changes every two months, featuring unexpected dishes like Hokkaido red uni on egg custard. This approach shows how Italian technique meets Japanese ingredients in surprising ways.
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