Giolitti EUR, Smoke shop and café in EUR district, Rome, Italy
Giolitti EUR is a combined smoke shop and café in Rome's EUR district that operates both retail and beverage services. The space maintains separate sections to keep tobacco sales distinct from the coffee counter and seating area.
The Giolitti brand began as a gelato shop in 1900 and expanded to multiple locations throughout Rome over time. This EUR location represents the brand's evolution into new formats beyond its original ice cream business.
The shop represents how tobacco retailers blend into Italian daily life as social meeting spots. People stop by not just to buy products but to have coffee and chat with locals and friends.
The shop operates throughout the day with both indoor and outdoor seating available for customers. The indoor area follows smoke-free regulations, so customers using tobacco products often prefer the outside section.
The shop maintains strict separation between tobacco and café areas to comply with Italian smoking laws. This divided layout shows how businesses adapt traditional operations to meet modern regulations while serving different customer needs.
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