M&M'S World, Confectionery store and tourist attraction near Times Square, Manhattan, US
M&M'S World is a three-floor confectionery store on Broadway in Manhattan, steps from Times Square. The shelves and walls are filled with M&M's in many colors and flavors, alongside branded clothing, accessories, and other merchandise.
The M&M'S World concept started in Las Vegas in the late 1990s, when the brand opened its first large retail location. The Manhattan store on Broadway followed and has since become a regular stop for people visiting Times Square.
The store is open every day from morning until midnight, which makes it easy to visit at almost any time of day. Weekends and holidays tend to draw more visitors, so a weekday visit will give you more space to move around.
The store has a printer that puts a custom photo or message directly onto individual M&M's, turning them into a personal souvenir or gift. There is also a mood analyzer that asks a few questions and then tells you which M&M's color best matches your personality.
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