Edifício Grande Avenida, Commercial building on Avenida Paulista, São Paulo, Brazil.
The Edifício Grande Avenida stands as a 20-story modernist structure featuring large windows and clean architectural lines that reflect the functional design principles of 1960s Brazilian urban development.
Constructed in 1964, this building suffered two major fires in its history, with the devastating 1981 blaze during Carnival Saturday claiming 17 lives and leading to significant reforms in São Paulo's building safety regulations.
The building served as headquarters for Record TV and appeared in the Globo television series 'Tempos Modernos' under the fictional name 'Titã', cementing its place in Brazilian popular culture and media history.
Located at 1754 Avenida Paulista, the building provides commercial office space with modern elevator systems, underground parking access, and proximity to major financial and commercial centers in central São Paulo.
The tragic 1981 fire occurred when auxiliary office worker Cosme Adolfo Barreira threw his children from a window to save them from the flames, creating one of the most dramatic rescue stories in São Paulo's urban history.
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