Edifício Grande Avenida, Commercial building on Avenida Paulista, São Paulo, Brazil.

The Edifício Grande Avenida is a 19-floor building at 1754 Avenida Paulista in São Paulo, about 50 metres from Rua Peixoto Gomide. Its top floor carried the transmission tower of TV Record, and paint cans and diesel for the tower's generator were stored there. The 1981 fire consumed every floor of the building.

Constructed in 1964, this building suffered two major fires in its history, with the devastating 1981 blaze during Carnival Saturday claiming 17 lives and leading to significant reforms in São Paulo's building safety regulations.

The building housed the headquarters of Record TV, and the station's transmission tower stood on its top floor. During the 1981 fire, more than twenty cans of paint for repainting that tower and diesel oil for its generator were stored there, which made the spread of the flames to the top floor the greatest danger.

The building stands at 1754 Avenida Paulista, about 50 metres from Rua Peixoto Gomide. Firefighters reached the 1981 blaze from stations at Praça da Sé and Rua da Consolação. Private helicopters landed at the MASP, next to its free span, where an antiques fair is still held.

The 1981 fire began in the mezzanine and was fed by a draft rising from Avenida 9 de Julho behind the building, acting like a bellows. The greatest danger was the top floor, home to Record TV's transmission tower, where over twenty cans of paint and diesel for the generator were stored.