Edifício Grande Avenida, Commercial building on Avenida Paulista, São Paulo, Brazil.
The Edifício Grande Avenida stands as a 20-story modernist structure featuring large windows and clean architectural lines that reflect the functional design principles of 1960s Brazilian urban development.
Constructed in 1964, this building suffered two major fires in its history, with the devastating 1981 blaze during Carnival Saturday claiming 17 lives and leading to significant reforms in São Paulo's building safety regulations.
The building served as headquarters for Record TV and appeared in the Globo television series 'Tempos Modernos' under the fictional name 'Titã', cementing its place in Brazilian popular culture and media history.
Located at 1754 Avenida Paulista, the building provides commercial office space with modern elevator systems, underground parking access, and proximity to major financial and commercial centers in central São Paulo.
The tragic 1981 fire occurred when auxiliary office worker Cosme Adolfo Barreira threw his children from a window to save them from the flames, creating one of the most dramatic rescue stories in São Paulo's urban history.
Location: São Paulo
GPS coordinates: -23.56020,-46.65710
Latest update: July 25, 2025 19:03
São Paulo Museum of Art
164 m
Trianon Park
299 m
Hospital Umberto I
406 m
Joaquim Franco de Melo Residence
183 m
Baronesa de Arary Building
106 m
Residências da Família Ramos de Azevedo
511 m
Edifício da FIESP
454 m
Dumont-Adams Building
239 m
Banco Sul Americano Building
215 m
Centro Cultural Fiesp
453 m
Casarão da Vila Fortunata
191 m
Residência Vicente de Azevedo
292 m
Instituto Cultural Ítalo-Brasileiro
420 m
Anhanguera
197 m
Aretuza
253 m
Collections of the Museu de Arte de São Paulo
176 m
Fauno
219 m
Bebedouro
176 m
Joaquim Eugênio de Lima
189 m
Pássaro Rocca
401 m
Mata remanescente da Vila Fortunata
183 m
Quatro Estações
466 m
As Vias do Céu
490 m
Shopping Center 3
304 m
Cine Bristol
327 m
Edifício Três Marias
507 m
Edifício Avenida Paulista
234 m
Memorial em homenagem aos médicos falecidos pela Covid19
457 mReviews
Visited this place? Tap the stars to rate it and share your experience / photos with the community! Try now! You can cancel it anytime.
Discover hidden gems everywhere you go!
From secret cafés to breathtaking viewpoints, skip the crowded tourist spots and find places that match your style. Our app makes it easy with voice search, smart filtering, route optimization, and insider tips from travelers worldwide. Download now for the complete mobile experience.
A unique approach to discovering new places❞
— Le Figaro
All the places worth exploring❞
— France Info
A tailor-made excursion in just a few clicks❞
— 20 Minutes