Niigata Sake-no-jin

Niigata Sake-no-jin is an annual festival that brings together sake producers from the region in one location for visitors to taste their products. Held at Toki Messe, the event features hundreds of different varieties from various local breweries.

The festival was established in 2004 to celebrate the 50th anniversary of the Niigata Sake Brewers Association. The event drew inspiration from Germany's Oktoberfest model to create a major public celebration around a regional specialty.

The festival reflects the region's deep connection to sake brewing, a craft that shapes local pride and identity. You can watch how producers share their methods and discuss their work with fellow enthusiasts throughout the event.

The festival runs on specific days each year and visitors should expect crowds, especially during peak hours. It helps to wear comfortable shoes and plan time to walk between different booths for tastings throughout the venue.

The festival showcases more than 500 different sake varieties in one place, making it the largest gathering of Niigata producers. Visitors can compare samples side by side and discover flavor profiles that would be difficult to find elsewhere.