YukJeon Hoegwan, Bib Gourmand restaurant in Mapo District, South Korea
Yukjeon Hoegwan is a restaurant in Mapo District that specializes in thinly sliced marinated beef. The meat cooks over open flames, developing a crispy surface and deep, savory flavor.
The restaurant started in Suncheon-si and moved near Yongsan Station in 1962. It has been run by three generations of the same family using their original recipes.
The name reflects traditional Korean grilled meat culture. Diners here wrap their beef with perilla leaves, garlic, and gochujang sauce in a way that has been practiced for generations.
The restaurant sits on Tojeong-ro 37-gil with varying hours depending on the day. Booking ahead is wise, especially during peak times and weekends.
The signature Bassak bulgogi here received a patent for its special cooking method. The meat stays moist through this technique without needing the traditional broth.
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