Rua 25 de Março, Commercial street in central São Paulo, Brazil

Rua 25 de Março is a commercial street in central São Paulo that spans several blocks and houses major shopping centers along with numerous retail stores. It connects different parts of the city and serves as a key hub for wholesale and retail buyers.

The street received its current name in 1865 to commemorate Brazil's first constitution, after previously being called Rua de Baixo. Over the 19th century, it evolved from a river area into a thriving commercial hub through urban development and infrastructure projects.

From the 1930s the street was known as "rua dos turcos" for its Syrian, Lebanese and Arab shopkeepers, who by the late 1930s held more than half of São Paulo's retail and wholesale establishments. In 1887 the Lebanese immigrant Benjamin Jafet opened the first store here. From the 1980s Korean, Chinese, Greek and Portuguese merchants opened shops on the street and neighbouring lanes.

The nearest metro station is São Bento on Line 1-Blue. The core of the street runs between São Bento Monastery and the Municipal Market along Ladeira Porto Geral. Many stores sell only in bulk, so end consumers pay higher prices. Pickpocketing is frequent in the crowds, and federal police raids for counterfeit goods occur yearly.

The street's low prices trace back to the 1960s, when frequent Tamanduateí floods ruined stock and shopkeepers dumped inventory at deep discounts. The first documented store was opened in 1887 by Lebanese immigrant Benjamin Jafet. Locals call the surrounding trade area "Rua 25 de Março" even beyond the street itself.