KBIG, hot adult contemporary radio station in Los Angeles
KBIG is a radio station in Los Angeles broadcasting on 104.3 FM with programming focused on adult music formats. The studio is located in Burbank while the main transmitter sits on Mount Wilson.
The station launched in 1959 as an FM companion to an AM broadcast originating from Catalina Island. Over subsequent decades, it shifted through multiple music formats, from instrumental programming to soft adult contemporary and eventually to contemporary hits.
The call letters honored Carl 'Mr. Big' Bailey, a popular DJ of the era. This naming choice reflected the friendly connection the station built with its Los Angeles audience over the decades.
You can tune to 104.3 FM to hear music and local news. Morning hours offer current programming while evenings feature more relaxed music selection.
During the 1990s the station broadcast jingles recorded by its own staff and produced albums for listeners to collect. This homemade music created a direct connection between the station and its audience.
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