Vegas Vic, Neon sign in downtown Las Vegas, US.

Vegas Vic is a 40-foot (12 m) neon sign in the shape of a cowboy, mounted high on the corner of a building facade at 25 E Fremont Street in downtown Las Vegas. The figure wears a white hat with a curved brim, a red shirt, blue trousers and dark boots, and is posed leaning back with one leg extended and a raised boot. The entire figure is outlined in glowing neon tubing in reds, blues, whites and yellows.

In 1947 the Las Vegas Chamber of Commerce hired West-Marquis, whose cowboy image and "Howdy Podner" greeting inspired the Pioneer Club to commission a neon version. Pat Denner modeled it, and Young Electric Sign Company built and erected the 40-foot sign in 1951 at First and Fremont, replacing a covered-wagon sign. The Pioneer Club closed in 1995; the building became a souvenir shop and the owner eventually restored the sign.

The greeting 'Howdy Podner' was deliberately misspelled and voiced by Maxwell Kelch, president of the Las Vegas Chamber of Commerce, every 15 minutes from the mid-1950s. Lee Marvin's complaint during filming of 'The Professionals' in 1966 silenced it for nearly two decades; the speaking was restored in the 1980s but no longer works as of 2006.

Vegas Vic hangs above the sidewalk at 25 E Fremont Street, under the Fremont Street Experience canopy. The sign is lit in the evening, when the neon tubes show best. The talking and waving mechanisms no longer work, so look for the fixed pose and the red circle on his pocket.

The red circle on Vic's pocket is a Durham Tobacco tag on a yellow string, recalling cowboys who rolled their own cigarettes from a tobacco bag. The sign weighs 6 tons and stands 40 feet (12.2 m) tall. It was the first of three Nevada neon cowboys; Wendover Will followed in 1952 and River Rick in 1981.