Pioneer Club Las Vegas

The Pioneer Club is a three-story building at 25 East Fremont Street featuring a 40-foot neon cowboy figure on its exterior facade. The structure maintains its original design and now serves as a retail space for visitors in downtown Las Vegas.

The building was constructed in 1918 as a restaurant and converted into a casino in 1942, operating until 1995. It closed when the Fremont Street Experience opened and introduced new forms of entertainment to the area.

Vegas Vic, the neon cowboy figure on the building's exterior, is a landmark of Fremont Street and defines the character of this historic gambling district. The figure embodies the playful, frontier-inspired identity that shaped Las Vegas in its early decades.

The building is easy to find, located at a central spot on Fremont Street, one of the most visited streets in downtown Las Vegas. Visitors can photograph the exterior at any time and explore the interior during retail hours.

The iconic neon cowboy figure was installed in 1951 with a built-in sound system that greeted visitors with a playful message. This early example of automated advertising was a technological wonder of its time.

Location: Las Vegas

GPS coordinates: 36.17100,-115.14600

Latest update: December 7, 2025 19:25