Guaranteed Pure Milk bottle

The Guaranteed Pure Milk bottle is a steel water tank shaped like a giant milk bottle. It stands approximately 10 meters tall and was designed to store water for the building while serving as advertisement for the company.

This landmark was created in 1930 from a design by architects Hutchison, Wood & Miller in Art Deco style. The Dominion Bridge Company built the structure for the Guaranteed Pure Milk Company, which operated until 1990.

The bottle represents how advertising shaped the urban landscape in the early twentieth century. It shows how companies used buildings themselves as marketing tools, becoming part of how the city looked and felt.

The bottle stands on Lucien-L'Allier Street in downtown and is easy to spot from the street. It underwent extensive repairs in 2009 and can be admired from the outside without any need for admission.

The bottle appeared in the Hollywood film Red 2, becoming part of Montreal's film history. Despite weighing around 6 tons, the structure has remained largely unchanged and keeps its original bottle shape.