Samseong-dong, Commercial district in Gangnam, South Korea
Samseong-dong is a commercial district in Seoul filled with modern office towers, upscale shops, and residential buildings clustered throughout. The area has a working atmosphere with wide streets, large structures, and a layout designed to handle constant foot and vehicle traffic.
The area was once rural farmland in Gyeonggi Province until it became part of Seoul city in 1963. This administrative change opened the way for rapid development into the modern commercial center it is today.
COEX functions as the social hub where locals and visitors gather for shopping, events, and exhibitions throughout the year. The complex reflects how the neighborhood has become a destination for commerce and international gatherings rather than just residential space.
The district is accessible via subway lines 2 and 9 through Samseong and Bongeunsa stations connecting to central Seoul. The flat terrain and wide walkways make it easy to navigate on foot or by public transport.
The neighborhood name sounds identical to Samsung when pronounced in Korean, yet the two are completely unrelated, which surprises many visitors. This coincidence often creates confusion between the technology corporation and the district itself.
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