Gallup Korea, Market research organization in Seoul, South Korea.
Gallup Korea is a market research organization based in Seoul that conducts surveys and polling across South Korean society. The institute gathers information through online questionnaires, mobile surveys, and in-person interviews reaching both cities and rural areas.
The organization started in 1974 as a local polling institute and became part of the international Gallup network in 1979. This connection linked South Korean opinion research to global methodologies and standards.
The organization publishes yearly rankings of entertainers and sports figures that reflect what South Koreans value in their popular culture. These lists shape public conversations about who matters most in television, music, and athletics.
Published survey results and rankings are available online for anyone to review and understand current South Korean trends. The data is openly accessible for journalists, researchers, and the general public.
The institute partners with technology companies to integrate artificial intelligence into its survey methods, making polling faster and more responsive to current trends. This approach allows it to adapt research techniques beyond traditional questioning.
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