The Carling, Historic skyscraper in Downtown Jacksonville, Florida.
The Carling is a 13-story skyscraper in downtown Jacksonville constructed with Indiana limestone, red brick, and decorative terra-cotta elements across its facade. The ground floor features a commercial arcade, while the upper floors now serve as residential apartments.
The Carling opened on September 1, 1926, as a hotel built and managed by Atlanta's Dinkler Hotel Company and named after Carling L. Dinkler. Renamed the Hotel Roosevelt in 1936, it stayed a downtown landmark until a fire in late December 1963 killed 22 people and caused over $350,000 in damage, closing the hotel in 1964. After long vacancy and a failed retirement residence, Vestcor restored it and opened 100 apartments in July 2005.
The building displays Italian Renaissance design features that reflected expectations for upscale architecture during the 1920s. Visitors can see how these design principles remained intact even after the conversion to residential use.
The building sits within a downtown block surrounded by other structures rather than at a street corner. Visitors can view the exterior architecture from multiple angles and experience different perspectives of the facade.
The Carling was built and managed by Atlanta's Dinkler Hotel Company, which ran nearly two dozen upscale hotels across the southeastern United States. It was named after Carling L. Dinkler, who claimed to be the youngest hotel executive in the country.
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