Gadong, Commercial district in Bandar Seri Begawan, Brunei.
Gadong is a retail district in Bandar Seri Begawan centered around The Mall Gadong, a multi-story shopping center housing stores, restaurants, and entertainment options. The area blends modern commercial spaces with traditional open-air markets that operate alongside contemporary retail development.
The area transformed from agricultural land with rice farming in the early 1900s into a commercial center through major development in the late 1900s. This shift established it as a central hub for the city's economic growth and retail activity.
The night market here draws locals seeking traditional Bruneian food and locally made goods from small vendors. The stalls reflect everyday commerce and social gathering habits that shape the neighborhood's daily rhythm.
The shopping center and surrounding stores are accessible to visitors most days, with most shops opening in the morning and remaining open into the evening. Parking is readily available and the layout is straightforward to navigate with clear signage throughout.
The location merges contrasting shopping styles as air-conditioned stores and modern facilities overlap with traditional street market stalls in the same area. This makes it a rare spot where contemporary and grassroots commerce coexist side by side.
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