Jerimum beach, Beach in Baía da Traição, Brazil
Jerimum beach stretches along the northeastern coast with light sand meeting tall cliffs that display multiple mineral colors. The shoreline offers direct views across the Atlantic Ocean.
Baía da Traição was among the earliest Portuguese settlements in Brazil, established in the 16th century. The region maintained its importance as a coastal outpost across the following centuries.
Local communities rely on fishing and maritime practices that have shaped the area for generations. These activities remain visible in daily life along the shore today.
You can reach this beach by taking the coastal road from João Pessoa, with bus services from the central terminal. It is best to visit in the morning or late afternoon when the cliffs receive better light.
The cliffs shift their color tones throughout the day as sunlight hits their mineral-rich surfaces. This natural color play is most striking during the transition hours between morning and afternoon.
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