Bay of Plenty Region, Administrative region on North Island, New Zealand.
Bay of Plenty is an administrative region along the northern coast of New Zealand's North Island, stretching across several hundred kilometers. The area consists of urban centers, farmland, coastal areas, and rolling countryside further inland.
The name comes from James Cook, who explored the coast in 1769 and noted the rich food supplies in Māori villages. Since then, the area developed into an important center for trade and later for intensive farming.
The area is home to Tauranga Moana, a place with deep Māori roots where traditional names and settlements reflect the connection to the sea. Visitors can see this heritage in local place names, artwork, and how communities relate to the water.
The climate is temperate with warm summers and mild winters, making it good for visiting in different seasons. The main towns offer good roads and accommodation, while the countryside and coast are easy to explore on foot.
Whakaari is the country's most active volcano, located on an island within the bay with continuous activity spanning over 150,000 years. This geological force has shaped the landscape and remains a draw for scientists and curious visitors.
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