Grand Cinema, Movie theater in Elements Mall, Hong Kong.
Grand Cinema is a multiplex movie theater with twelve screens on the second floor of Elements Mall in Hong Kong. The screens vary in size and seating layout to suit different types of films and audience sizes.
The Grand Cinema opened in 2007 in Elements Mall at Kowloon MTR station, operated by Shaw Group and Multiplex Cinema Ltd. With 12 screens and 1,600 seats, it was Hong Kong's largest multiplex of its time. It closed in 2019; the site was acquired by Broadway Circuit and rebranded as Premiere Cinema.
The Grand Cinema hosted the Hong Kong Asian Independent Film Festival and other film festivals during its 2007–2019 run. Its programme paired independent films with wider releases, and the venue was run by Shaw Group and Multiplex Cinema Ltd.
The cinema sits on the second floor of Elements Mall, which connects directly to a major MTR station below, making it easy to reach by train. First-time visitors may want to arrive a few minutes early to find their way through the mall.
The cinema's sound system was designed by American sound designer Tom Hidley, known for studio acoustics. The 12-screen, 1,600-seat complex was Hong Kong's largest multiplex during its 2007–2019 run, and its former site was taken over by Broadway Circuit and rebranded Premiere Cinema.
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