Apgujeong-dong, Upscale neighborhood district in Gangnam, South Korea
Apgujeong-dong is an upscale residential neighborhood in Gangnam District with luxury shopping centers, high-end boutiques, and contemporary architecture lining its main streets. The area spreads across several blocks with wide thoroughfares and modern buildings that define its appearance throughout.
The area got its name from a 15th-century pavilion built during the Joseon Dynasty by the official Han Myeonghoe. The original name means 'Seagull Pavilion' in Hanja characters, connecting the modern neighborhood to its historical roots.
Apgujeong Rodeo Street shows the Korean luxury lifestyle through designer stores and entertainment agencies that attract celebrities and wealthy residents. The street reflects how people in this neighborhood spend their time and what they value most.
The neighborhood connects to Seoul's transit network through Line 3 subway stations at Apgujeong and Sinsa, plus the Bundang Line at Apgujeongrodeo. The convenient connections let visitors move around without needing a car.
The neighborhood attracts wealthy buyers and investors from across Asia due to its extremely high property values and prestige. This economic importance has made the area a financial hub for substantial fortunes.
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