One Times Square, Skyscraper in Times Square, New York
One Times Square is a skyscraper built from steel, glass and aluminum, standing at the intersection of Broadway and 42nd Street in the heart of Midtown Manhattan. The 25-story building reaches a height of 395 feet (120 meters) and is fully covered in digital advertising displays that dominate its facades.
The New York Times commissioned architect Cyrus L. W. Eidlitz to design the tower in 1902, and construction ran from 1903 to 1904; the paper moved in during January 1905. The surrounding Longacre Square was renamed Times Square during construction. The Times relocated most operations to 229 West 43rd Street in 1913, and the building was sold in 1961.
The New Year's Eve countdown has become a fixed part of American popular culture for over a century, linking millions worldwide. The tradition began in 1907 with the lowering of a lit ball and remains a symbol of the turn of the year.
The building is accessible on foot from all sides, and the Times Square-42nd Street subway station is located directly adjacent. The illuminated displays and screens operate around the clock and offer the clearest impression after dark.
The news ticker at street level was introduced only in 1928, a quarter-century after the tower opened, and was a forerunner of the wraparound displays. A new zipper ticker and a second one above the observation-deck entrance were added in the 2022 renovation. The screens also carry advertising, such as the "It's a Chalice, not a glass" panel visible on the lower facade.
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