Longacre Square

Longacre Square is a commercial intersection in Midtown Manhattan where Broadway meets Seventh Avenue and 42nd Street. The area spans several blocks and is surrounded by tall buildings covered with illuminated facades that create an intense urban environment.

The area was originally called Longacre Square and renamed in 1904 when The New York Times moved its headquarters there. This change marked the beginning of its transformation into one of the world's most recognized locations.

The square is defined by its overwhelming display of digital screens and neon signs that fill every surface day and night. This visual character has made it a worldwide symbol of commercial messaging and entertainment.

Visitors should expect crowded conditions, especially during daytime and on weekends. The subway station offers multiple train lines for access, and numerous restaurants and shops are found directly in the area.

The location attracts hundreds of thousands of people each New Year's Eve to watch the ball drop, a tradition dating back to 1907. This event has become a globally broadcast phenomenon watched by millions on screens worldwide.

Location: New York

GPS coordinates: 40.75620,-73.98650

Latest update: December 11, 2025 11:07