Welcome to Fabulous Las Vegas sign, Neon sign in Paradise, Nevada.
The sign features a distinctive diamond shape with pointed top and bottom angles, seven white circles representing silver dollars, red lettering spelling 'Welcome to Fabulous Las Vegas Nevada,' and circular bulbs creating illuminated visual effects.
Funded in May 1959 and erected soon after by Western Neon, the sign was designed by Betty Willis at the request of salesman Ted Rogich, who sold it to Clark County. It cost $4,000 to build. YESCO has owned it since purchasing Western Neon in the early 1960s and leases it to the county. It was listed on the National Register of Historic Places on May 1, 2009.
Listed on the National Register of Historic Places in 2009, the sign reflects mid-20th-century American optimism and Googie architectural style, appearing in countless movies, postcards, and promotional materials worldwide.
A parking lot with designated spaces was added in 2008 to improve visitor access and safety, allowing tourists to photograph the landmark without crossing busy Las Vegas Boulevard traffic.
The north face, rarely photographed, reads "Drive Carefully" and "Come Back Soon" in red and blue. The seven white circles at the top represent silver dollars, a nod to Nevada's nickname, the Silver State.
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