Valdivieso advertising sign, Neon sign in Providencia, Chile
The Valdivieso advertising sign is a large illuminated neon display shaped like a champagne bottle, mounted on a rooftop at 93 General Bustamante Street in Santiago. The installation retains its original neon elements and mechanical components from its creation in the mid-twentieth century.
The sign was created in 1955 by the Luminosos Parragué company to advertise champagne. Later, the Chilean government recognized its value as a cultural monument and officially protected it in 2010.
The sign represents an era when neon advertising shaped urban nightlife and made luxury goods like champagne visible throughout the city. It shows how commercial messages became woven into Santiago's nocturnal landscape and continue to catch people's attention today.
The sign is visible from street level and is typically illuminated in the evening as darkness falls. The best time to photograph or view it is after sunset, when the neon colors shine brightest.
The sign still operates using the same mechanical systems and neon tubes from the 1950s, making it a rare example of preserved commercial infrastructure. This continuity allows visitors to experience the technology and craftsmanship of that era in its original working state.
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