Valdivieso advertising sign, Neon sign in Providencia, Chile
The Valdivieso advertising sign features a large illuminated champagne bottle design mounted on a rooftop at 93 General Bustamante Street in Santiago.
Created by Luminosos Parragué company in 1955, this commercial advertisement became a Historical Monument of Chile through official designation in May 2010.
The neon sign demonstrates the mid-twentieth century marketing techniques and represents the development of commercial art in Chilean urban environments.
The illumination schedule varies seasonally, with lights turning on at 9:00 PM during summer months and 6:00 PM throughout winter periods.
This rooftop advertisement maintains its original structural elements and mechanical systems from the 1950s, functioning as intended for over six decades.
Location: Providencia
Inception: 1955
GPS coordinates: -33.44087,-70.63120
Latest update: March 8, 2025 23:25
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