Souss-Massa, Administrative region in southwestern Morocco
Souss-Massa is an administrative region in southwestern Morocco that stretches from the Atlantic coast to the Anti-Atlas mountains. The territory includes fertile river valleys, mountain landscapes, and a coastline dotted with fishing ports and seaside communities.
The region took its current form in 2015 following an administrative reorganization that consolidated several former provinces into a single entity. This restructuring shaped how the territory is governed and developed today.
The population maintains Berber traditions visible through local markets and craft workshops where silver jewelry and textiles are made by hand. In villages and towns, these customs remain part of daily life and open to visitors who want to watch artisans at work.
Agadir serves as the main entry point with an international airport that connects to the rest of the territory by motorway and main roads. Most visitors arrive by air and then travel inland or along the coast by vehicle.
Two major river systems, the Souss and Massa, shape the region's agriculture and ecology. These waterways enable intensive farming and support everything from grain production to livestock raising across the lowlands.
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