Re:Invent, Office tower in Denny Triangle, Seattle, US

Re:Invent is a 37-story office tower on Amazon's headquarters campus in Seattle's Denny Triangle, between the Amazon Spheres and Westlake Avenue. It opened in 2019 and houses 5,000 employees, mainly for Amazon Web Services. Its ground level holds retail spaces, including an Amazon 4-star store, and a plaza with fountains and a bronze sculpture by Gerard Tsutakawa.

The tower was built on the site of a former Toyota dealership starting in late 2016 and completed in mid-2019 as part of Amazon's expanding headquarters in the city. This construction was part of a broader transformation of the neighborhood into a modern business district.

The building's name comes from the annual AWS conference, reflecting how deeply cloud computing shapes the local business culture. Walking around the tower, you sense the modern tech focus that defines this part of Seattle.

The tower stands between the Amazon Spheres and Westlake Avenue in the Denny Triangle, north of Downtown Seattle. Its ground level holds retail spaces, including an Amazon 4-star store, plus a plaza with fountains and a bronze sculpture by Gerard Tsutakawa. The Gage Academy of Art is moving into 14,000 square feet of the vacant retail space in mid-2024.

The plaza between re:Invent and the Amazon Spheres holds a bronze sculpture by Seattle artist Gerard Tsutakawa, whose public works also stand elsewhere in the city. The tower's name is borrowed from Amazon's annual cloud computing conference, not from a person or a street.