Elara, High-rise building near Planet Hollywood Resort, Las Vegas, US

Elara is a 50-story tower at 80 East Harmon Avenue in Paradise, Nevada, behind the Planet Hollywood resort. Its flat facade is clad in dark blue reflective glass, with a narrow column of red panels and a recessed gray strip on the upper left edge. Near the top, white lettering reads "Elara Grand Vacations"; two thin dark fins with short white elements project from the right side.

Two earlier projects on the site, including the $250 million Aladdin Music Project, failed before Robert Earl and David A. Siegel partnered in 2005. Groundbreaking for PH Towers took place on January 19, 2006, and the tower was topped off in July 2008. The $660 million building opened in December 2009 with 1,201 units. After Westgate sold it in 2011, Hilton Grand Vacations rebranded it as Elara in March 2012.

The tower opened in December 2009 as PH Towers, with about 200 of its 1,201 units sold as timeshares and the rest let as hotel rooms for the Planet Hollywood resort. Hilton Grand Vacations took over sales and marketing in 2011 and renamed it Elara in March 2012. The name appears in white lettering near the top of the blue glass facade.

Elara stands at 80 East Harmon Avenue, behind the Planet Hollywood resort, reached from the Las Vegas Strip through the resort's Harmon Avenue side. The tower holds 1,201 units, with a small share run as timeshares and the rest used as hotel rooms. Its 50 floors are served by lifts from the lobby, and the building is a non-casino hotel, so gambling stays in the adjoining resort.

The tower was topped off on July 2, 2008, at a ceremony attended by actor Sylvester Stallone and Nevada governor Jim Gibbons. The site had earlier hosted two failed projects, including the $250 million Aladdin Music Project, abandoned in 1998 over a $41 million commitment.